Innovation distinguishes between a leader and a follower.
Our goal is to make the best devices in the world, not to be the biggest.
Privacy is a fundamental human right.
Apple is not a hardware company. Were not a software company. Were a customer company.
The most important thing is the people the people that I work with and the customers we serve.
Apple’s DNA is creativity, innovation, and putting people at the center of everything we do.
Our products are amazing because the people who make them are amazing.
We believe that technology should be accessible to everyone.
We don’t settle for anything less than excellence.
Great things are never done by one person. They’re done by a team of people.
The people who are crazy enough to think they can change the world, are the ones who do.
Don’t let the noise of others’ opinions drown out your own inner voice.
Apple’s philosophy is to never do things just because everyone else is doing them.
If you work hard and do your part, you can make a difference.
The best way to predict the future is to invent it.
Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea.
Were not focused on the numbers. Were focused on the products and the people behind them.
You can’t connect the dots looking forward; you can only connect them looking backward.
We’re constantly challenging ourselves to redefine what’s possible.
Our approach remains the same: to make the best products that enrich people’s lives.
Our customers are our most important asset, and we never forget that.
The best minds of my generation are thinking about how to make people click ads. That sucks.
When you innovate, you’ve got to be prepared for everyone telling you you’re nuts.
We don’t chase after market share. We focus on making great products that people love.
You have to be willing to be misunderstood if you’re going to innovate.
Great companies are built on great products.
The things that we create, they’re not for the few, they’re for everyone.
Our values extend beyond making a profit. We want to leave the world a better place.
We believe that technology can empower people to change the world for the better.
Design is not just what it looks like and feels like. Design is how it works.
Our focus has always been on making the best product, not the most profit.
You can’t go back and change the beginning, but you can start where you are and change the ending.
We don’t just want to make products. We want to make a difference.
The best way to predict the future is to create it.
We’re not afraid to cannibalize our own products if it means creating something better.
The people who are crazy enough to think they can change the world are the ones who do.
Our customers trust us with some of the most intimate parts of their lives, and we take that very seriously.
We’re not in the business of selling ads. We’re in the business of providing amazing experiences.
We believe that privacy is a fundamental human right.
We never settle for good enough. We always strive for excellence.
We believe that the best way to achieve success is to empower others to be successful.
We’re not focused on the short-term. We’re building for the long haul.
We’re not interested in being the biggest, but we are interested in being the best.
We believe that technology should enhance our lives, not detract from them.
We’re not just a tech company. We’re a company that values humanity.
Our products are a reflection of who we are as a company.
We believe in doing the right thing, even when it’s not easy.
We have a responsibility to contribute to society in a meaningful way.
We believe that diversity is a strength, not a weakness.
We’re not afraid to take risks and fail, because that’s how we learn and grow.
Innovation distinguishes between a leader and a follower.
Our goal is to make the best devices in the world, not to be the biggest.
Privacy is a fundamental human right.
Apple is not a hardware company. Were not a software company. Were a customer company.
The most important thing is the people the people that I work with and the customers we serve.
Apple’s DNA is creativity, innovation, and putting people at the center of everything we do.
Our products are amazing because the people who make them are amazing.
We believe that technology should be accessible to everyone.
We don’t settle for anything less than excellence.
Great things are never done by one person. They’re done by a team of people.
The people who are crazy enough to think they can change the world, are the ones who do.
Don’t let the noise of others’ opinions drown out your own inner voice.
Apple’s philosophy is to never do things just because everyone else is doing them.
If you work hard and do your part, you can make a difference.
The best way to predict the future is to invent it.
Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea.
Were not focused on the numbers. Were focused on the products and the people behind them.
You can’t connect the dots looking forward; you can only connect them looking backward.
We’re constantly challenging ourselves to redefine what’s possible.
Our approach remains the same: to make the best products that enrich people’s lives.
Our customers are our most important asset, and we never forget that.
The best minds of my generation are thinking about how to make people click ads. That sucks.
When you innovate, you’ve got to be prepared for everyone telling you you’re nuts.
We don’t chase after market share. We focus on making great products that people love.
You have to be willing to be misunderstood if you’re going to innovate.
Great companies are built on great products.
The things that we create, they’re not for the few, they’re for everyone.
Our values extend beyond making a profit. We want to leave the world a better place.
We believe that technology can empower people to change the world for the better.
Design is not just what it looks like and feels like. Design is how it works.
Our focus has always been on making the best product, not the most profit.
You can’t go back and change the beginning, but you can start where you are and change the ending.
We don’t just want to make products. We want to make a difference.
The best way to predict the future is to create it.
We’re not afraid to cannibalize our own products if it means creating something better.
The people who are crazy enough to think they can change the world are the ones who do.
Our customers trust us with some of the most intimate parts of their lives, and we take that very seriously.
We’re not in the business of selling ads. We’re in the business of providing amazing experiences.
We believe that privacy is a fundamental human right.
We never settle for good enough. We always strive for excellence.
We believe that the best way to achieve success is to empower others to be successful.
We’re not focused on the short-term. We’re building for the long haul.
We’re not interested in being the biggest, but we are interested in being the best.
We believe that technology should enhance our lives, not detract from them.
We’re not just a tech company. We’re a company that values humanity.
Our products are a reflection of who we are as a company.
We believe in doing the right thing, even when it’s not easy.
We have a responsibility to contribute to society in a meaningful way.
We believe that diversity is a strength, not a weakness.
We’re not afraid to take risks and fail, because that’s how we learn and grow.
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