Quotes by Jeff Bezos

Your brand is what other people say about you when you’re not in the room.

I believe you have to be willing to be misunderstood if you’re going to innovate.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

If you never want to be criticized, for goodness’ sake don’t do anything new.

In the end, we are our choices. Build yourself a great story.

The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.

In business, what’s dangerous is not to evolve.

The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.

A company shouldn’t get addicted to being shiny, because shiny doesn’t last.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.

You have to be willing to be misunderstood if you’re going to innovate.

There are two kinds of companies – those that work to raise prices and those that work to lower them.

One of the only ways to get out of a tight box is to invent your way out.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

Quotes by Jeff Bezos part 2

I believe in the power of wandering. All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis.

Your margin is my opportunity.

I very frequently get the question: ‘What’s going to change in the next 10 years?’ I almost never get the question: ‘What’s not going to change in the next 10 years?’

If you don’t understand the details of your business you are going to fail.

If you’re long-term oriented, customer interests and shareholder interests are aligned.

Work hard, have fun, make history.

I knew that if I failed, I wouldn’t regret that, but I knew the one thing I might regret is not trying.

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.

The human brain is an incredible pattern-matching machine.

One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.

Patience, persistence, and obsessive attention to detail.

If you want to be successful in business, you have to be stubbornly focused on your vision.

Life’s too short to hang out with people who aren’t resourceful.

Your brand is what other people say about you when you’re not in the room.

Our culture is friendly and intense, but if push comes to shove we’ll settle for intense.

If you double the number of experiments you do per year you’re going to double your inventiveness.

We’re not competitor obsessed; we’re customer obsessed. We start with customers and work backwards.

I believe in the power of wandering. All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis.

You have to be willing to be misunderstood if you’re going to innovate.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The key to success is, believe in yourself and make it happen.

There are two kinds of companies; those that work to try to charge more and those that work to charge less. We will be the second.

What we need to do is always look into the future.

Work hard, have fun, and make history.

We’re willing to be misunderstood for long periods of time.

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: put the customer first. Invent. And be patient.

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you, it just works.

I think frugality drives innovation, just like other constraints do.

Your most unhappy customers are your greatest source of learning.

Invention is by its very nature disruptive.

If you don’t understand the details of your business, you are going to fail.

The people who are right a lot of the time are people who often change their minds.

In business, what’s dangerous is not to evolve.

We’ve done price elasticity studies, and the answer is always that we should raise prices. We don’t do that, because we believe — and we have to take this as an article of faith — that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

One of the only ways to get out of a tight box is to invent your way out.